The $500M “Personalized Persona Funnel” playbook

Hey there,

Welcome back to the Content Canvas. I’ve been so busy scaling my own internal brands and my clients’ brands that I’ve forgotten to write lol.

Anyway, today I want to talk about something called Personalized Persona Funnels — it’s the exact strategy Grüns used to hit a $500M valuation in just two years.

Basically, it means taking one product and making it feel like it was built specifically for each customer’s biggest problem.

One product. Six problems. Six landing pages. Hundreds of ads per landing page.

Same greens gummy, but with six totally different stories:

• Gut health? “Your gut’s new bestie.”

• Weight loss? “Most nutrition per calorie.”

• Fitness? “Maximize every rep.”

• Switching from AG1? “No messy powders.”

• GLP-1 users? “Nutrients per calorie, no side-effects.”

• General health? “Fill your nutrition gaps.”

When every funnel speaks directly to one problem, people stop feeling like they’re buying a “general supplement” and start feeling like they’ve found the exact solution they need.

👉 That’s the power of Personalized Persona Funnels: one product, multiple narratives, and exponential scale.

Catch you in the next one,
Shabir

P.S. Want me to show you how to build Personalized Persona Funnels for your brand? Hit reply and let’s talk.